Kris-Tech Bolsters Sales Force

Jul 27 2020

Kris-Tech Wire, Rome, New York, hired four new regional sales leaders who will cover the Southwest, Southeast, Mid-Atlantic, and Gulf Coast.

Brian Prusinski joins Kris-Tech after being a director of sales at West Penn Wire for nearly 20 years. During his time at West Penn, he managed strategic relations and sales with distributors that included Anixter, Graybar, and CED. Prusinski looks forward to leveraging his previous distributor relationships to increase Kris-Tech’s market presence in the Southwest.

After close to 9 years at CME Wire and Cable, Mitch Rice was hired as Kris-Tech’s Southeast regional sales leader. With extensive experience in working closely with distributors throughout the Southeast, Mitch is excited to promote sales of Kris-Tech’s products in his territory which includes Tracer Wire, Solar PV, XHHW-2, and Kris-Tech’s new product offering of VNTC and XPTC Tray Cables.

Wayne Birch, Kris-Tech’s new Mid-Atlantic regional sales leader, has been working in the wire and cable industry for almost 20 years, on both the distributor side, previously at Belden and Grainger, as well as managing sales at several OEMs including the Lapp Group and TPC Wire & Cable.

Stuart Ellerbe, Kris-Tech’s new Gulf Coast regional sales leader, comes to the company from Dekron Wire and Cable. Prior to that, he worked on the distributor side at Houston Wire and Cable.

“Our new regional sales leaders have extensive sales experience in product verticals within the wire and cable industry. As a copper wire manufacturer dedicated to delivering the highest customer service and fastest lead times, we are delighted to have Mitch, Brian, Wayne, and Stuart on our team to convey and enhance Kris-Tech’s value proposition and product lines in their respective markets,” stated Graham Brodock, CEO of Kris-Tech Wire.