Wire Experts Group becomes new company brand for Pelican-Rubadue, Tolland adds responsibilities

Feb 9 2020

Pelican Holdings Group, Inc. changed its name to Wire Experts Group, now the new parent company of Pelican Wire, Rubadue Wire, and Precision Resistance Technologies.

“This updated company brand better captures the intent to be the solution provider for wire and cable products for our customers,”  saidTed Bill, CEO of Wire Experts Group. “Pelican Wire and Rubadue Wire will continue to be our go-to-market brands. However, this new corporate brand will be our guide as we look to grow our business organically and through acquisition. We wanted a strong overall brand that speaks to our experience and expertise. The combined strength of all our Business Units, including Precision Resistance Technologies & Wire Experts Team truly does make us ‘Wire Experts’ and our Employee-Owners work daily to earn the distinction.”

Wire Experts Group also recently announced Rubadue President, Sean Toland, will take on an additional title as Executive Vice President of Operations for Wire Experts Group.

Tolland's new role positions him to oversee wire production at both locations and implement process improvements across all business units, Bill, said.   “We’re excited to have Sean leading the way in our continual quest to ever-improve our products and deliver world-class wire solutions to our valued customers across a wide spectrum of industries.”

While based out of the Colorado location, Tolland will also spend a portion of his time at the Pelican Wire plant in Florida. “Pelican Wire and Rubadue Wire are both customer-oriented companies that have spent years building trust within their industries,” said Tolland. “In this new role, I look forward to bringing talented teams from both locations together to improve business performance and drive operational excellence. Our collaborative approach will increase the service and value we provide to our customers.”

Visit Wire Experts at https://wireexperts.com/